When Letting Go Of A Client is Not An Option

Yes, the economic crisis is biting every sector hard and deep. With companies and businesses cutting on costs and laying-off workers, I had to make some adjustment. For this reason, I decided to increase my rates a tad, just to cushion my already depleted pockets. But, I encountered a dilemma sooner than later; and like any freelancer will tell you, increasing ones’ rates can be a tricky affair especially with old clients. Nonetheless, the sticky situation lead to the realization that there are added benefits that a particular client can offer that would bring more business (read, cash) in the long run.

Harmonious working relationship

There are those clients you wish would teach other businesses a thing or two about handling their freelance professionals. Do you fringe at the thought of missing a client’s deadline? And no, it’s not because you will miss your targeted income for that month? When one has a good working relationship with his client(s), it becomes much easier for one to do their best as one has the peace of mind to concentrate on their work. Though I do not advocate for sticking with low paying clients simply because of excellent business relationship, its better to deal with someone who shows they value your work and input, respects you, understands business ethics, there is mutual understanding and of course, pays you in good time.

Referrals and network

Making the tough decision not to let go of my client, I had to weigh what other benefits I can/will get by being on their speed dial. This was one of the single most important factors that made me stay put. The extent and diverseness of this particular client’s network and reputation was mind boggling. My close association has given me the much needed visibility. There are clients whose name on your portfolio spells credibility, trustworthiness and professionalism from potential clients.

Growth potential

Being an entrepreneur and by extension a freelancer, one should have foresight in discerning lucrative deals both in the short and long term. Rapidly growing businesses means more work for you. If today you are copywriting a start-up’s brochure, with expected growth, the business may need a newsletter, marketing materials, web content and other business documents to keep their clients updated on a regular basis, and you well occupied with projects after projects. Look out for those opportunities in promising businesses.

Creativity freedom

Don’t you love it when you have the freedom to fully exploit your creativity? By this I mean, once a client gives you a basic concept, they have a hands-free reign on your work. This ties closely to the first point above. When I have the freedom (of course within stipulated guidelines), I find I produce quality work for I have to work my fingers to the bone to prove my credibility and maintain my reputation. And, the comments and feedback from the client reassure me that their trust in me is not in vain.

So, next time you want to let go of a client think of the other added benefits that a particular client brings to the table.

What say you?

Related Posts by Categories